It’s such a cool privilege to be able to be a part of such an iconic festival. Our official merch booth was serving up classic old school Lolla designs printed on site for the psychedelic crowd! We had a range of tye dye shirts and retro festival designs to choose from, but the really cool tie in was that Lollapalooza setup a “Rock and Recycle” booth. Attendees were able to get a garbage back that they could fill with recyclables from around the park. Once full they brought it back to the tent and got a token that they could bring to our printing booth and get a special edition shirt with the lineup on the back.
If you’ve hosted and event with merch before you know that people LOVE free swag. Lollapalooza did an amazing job of leveraging that desire to help ensure that the park and it’s fans were taken care of. It really was a win win!
We can’t wait to set up new and exciting activations at more festivals around the country!
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